Team '24 roundup: highlights from our debut as Upscale!

In a week filled with firsts, our adventure began in Austin, Texas, where we were thrilled to attend an event organised by the wonderful Atlassian Community Events (ACE) team. In collaboration with ScriptRunner, our partner at The Adaptavist Group, we got the chance to showcase our apps to fellow Atlassian app vendors and partners.

More than 80 attendees and vendors attended the event, held at Atlassian’s headquarters, no less. It was a wonderful evening of learning, networking, and connecting with the awesome Austin Atlassian community. This was our first public sharing of Upscale, and it was amazing to see our brand and colours come to life right in front of us in our own booth.

As someone who’s been working in the Atlassian ecosystem for the best part of 6.5 years, I continue to be amazed by how humble, supportive, and ‘chillaxed’ the community is. Even if you’re a fierce competitor in the app space, the mutual respect and willingness to spend time socially with each other is unparalleled.

A huge shout-out and thank you to Suze Treacy, Founder of Architeq Solutions for having us over at such short notice and for making us feel so welcome. In fact, we even had a chance to catch up with Suze and our fellow community members the following day to attend a baseball game and experience true Texas life, another great example of the unique camaraderie and strong community in the Atlassian ecosystem.

Our next stop was Team '24. Joining forces with our TAG colleagues, we participated in TAG's great lineup of events, some of which have been an annual tradition at Teams. One of the highlights included TAG’s Partner Dinner, where we chatted with colleagues old and new and indulged in some light whiskey-tasting afterwards at a nearby event.

The next day, fresh and ready to go, Uxia and I joined our TAG colleagues, including our Partner Chief, Chris Sheratt, to support our booth for Partner Day. With TAG's new strategic partnership with Deloitte just announced, everyone, but especially Chris, had an extra spring in their step.

In between booth duty, we managed to go to a few key sessions during the event, here are some of our highlights:

The opening keynote by Atlassian Co-Founder Mike Cannon-Brookes was not to be missed.

There was a real buzz in the air as Mike shared a whole host of new product updates and upcoming AI capabilities.

Most notably, Rovo, a nifty new chatbot functionality, was the talk of the town. Personally, I’m really excited to see how Upscale can work with Rovo to create apps that unlock new value for the Atlassian ecosystem.

The keynote also highlighted new additions to Jira Cloud designed to bridge the gap, making migration to the Cloud more attractive and easing customer concerns about its limitations.

There was no way I could miss the headline keynote on the last day, featuring Jason Sudeikis and Brendon Hunt. I mean, who wouldn't be excited?

The departing Atlassian co-founder Scott Farquhar bowed out with a bang by interviewing the infamous Ted Lasso stars live on stage. I have to say it was every bit as funny and heartwarming as watching the dynamic duo on TV. (If you haven't seen Ted Lasso yet, it's a must-see full of funny one-liners and nuggets of wisdom about life).

From conversations with customers at our booth to meetings and workshops I attended, it's clear that security and compliance are becoming hot topics for teams and organisations.

This is a topic close to our hearts at Upscale, as it’s one of our key pillars and an area we are focusing on to provide apps that ease concerns for customers in this area, especially those migrating to cloud.

We have a number of apps that focus on this area, including our award-winning Microscope for Jira app and Encryption for Jira app. You can expect more from us on this topic soon!